ADDING VALUE REQUIRES THE COURAGE TO STAND OUT AND THE DISCIPLINE TO DELIVER CONSISTENTLY.

We provide food industry clients with tools and capabilities that deliver customer value and drive sustainable growth.

WE ARE FOOD INDUSTRY SPECIALISTS

Our depth of experience and breadth of perspective comes from each of our collaborators having 25+ years in the trenches of food systems. Not just studying them. Living them.

THE NUMBERS TELL PART OF THE STORY:

100+ collective years in food value chains

30+ international markets navigated

15+ categories mastered categories mastered

From global giants to local heroes

BUT HERE’S WHAT REALLY MATTERS:

We've sat where you sit. Made the calls you make. Been the customer, the distributor, the supplier, the manufacturer. We’ve made mistakes. We’ve continued to learn. We’ve become better for it.

We've seen how it all connects. How decisions ripple through value chains. How small changes create big impacts. How success in one market translates to another.

WHY THIS MATTERS TO YOU:

When pressure hits, when markets shift, when you need to move fast. You don't need theories. You need battle-tested experience that sees both the big picture and the details. That's why we work as an extension of your team. Because in food systems, perspective isn't just valuable—it's essential.

Our Services

BREAKING FREE FROM THE STATUS QUO

The status quo traps us in a price-driven race to nowhere. Food systems are complex. Competition is fierce. Under pressure, we tend to get predictable. We optimise what's familiar. We measure what's easy. We follow industry playbooks.

But here's the truth: we can't optimise our way to significance. We need both the courage to be different and the discipline to consistently deliver on that difference.

Miss either piece and we end up in the same place as everyone else: competing on price, racing to the bottom.

Two kinds of
good cooks:

One excels at following recipes. Consistent. Reliable. Precise.
One understands why recipes work. Adapts. Creations. Uses metaphor, not just method.

Both add value.”

–SETH GODIN

TURNING TENSION INTO OPPORTUNITy

Value begins with tension. Every customer and business decision requires trade-offs, creating tensions between competing priorities. These tensions reveal opportunities to create value.

However, nothing exists in isolation. Every decision has flow-on effects throughout a value chain. True sustainable customer value aligns consumer needs with the business and the entire value chain.

We transform these system-wide tensions into breakthrough solutions. By navigating trade-offs others ignore, we help you solve meaningful problems in commercially sustainable ways—addressing core tensions better than alternatives and driving lasting value creation.

Testimonials

The purpose of business is to deliver sustainable customer value.”

–ROGER MARTIN

THE PATHWAY TO VALUE CREATION

Value chains map the flow of value through food systems. They reveal interdependencies and opportunities others often miss. Where to optimise. Where to differentiate. Where small changes create big impacts.

As food systems grow more complex and unpredictable, it is the resilience and adaptability of our entire value chain that determines our ability to deliver sustainable customer value.

EXPLORE YOUR PATH

DEFINE, CREATE, DELIVER

Success in food systems comes down to three choices that matter:

The right customers, market and opportunities

1. Where to Play

Create Value

Focus on what matters most

Define Value

How to win

A strategy that sets you apart

2.

Build strategies that drive impact

Core Capabilities

3.

Our services and systems that make success repeatable

Deliver Value

Execute with precision to unlock growth

We succeed by connecting dots others miss and turning tensions into opportunities others can’t copy. Because a great strategy isn’t just about making choices—it’s about making the right ones.

AT COPLANTATION, WE HELP:

Choosing matters. The customers you serve. The problems you solve. The opportunities you pursue. The ones you walk away from.
Value starts with choice—understanding which customers matter most and which problems we're uniquely positioned to resolve. Because when we try to matter to everyone, we end up mattering to no one.
Differentiation without meaning is just noise. We help you balance tensions, connect dots, and transform trade-offs into advantages that align with your core values.
- Balancing today's profit with tomorrow's potential
- Creating value that flows through entire value chains
- Finding your sweet spot between scale and soul
- Honouring heritage while embracing what's next
Strategy is nothing without execution. We build the capabilities that help businesses deliver results—consistently and at scale. Our expertise spans:
1. Strategy & Culture Development
2. Brand Building & Implementation
3. Innovation & Product Development
4. Sales and Service Capabilities
5. Operational Effectiveness & Sustainability