WE ARE FOOD INDUSTRY PROFESSIONALS

FOOD CONNECTS

Food impacts every aspect of life—it shapes our health, influences our happiness, and flavours our cultural identities. It serves as an economic engine and a political chess piece, bridging human ambition with the planet's limits.

TURBULENT MESS

Our food systems operate in an increasingly VUCA world—marked by Volatility in consumer demands, Uncertainty from emerging technologies, Complexity of evolving regulations, and Ambiguity in economic pressures. Add climate change to the mix, and the challenge is clear: Adapt, innovate, or fall behind.

OUR CALLING

We believe understanding the interdependencies within complex and volatile food systems is key to unlocking complexity. Our calling is to leverage insights and expertise to build more resilient, efficient, and sustainable food systems that deliver value for all.

"90% of progress in business comes from exploiting the mess.

Yet 90% of the effort is devoted to pretending it away."

– RORY SUTHERLAND

WE ARE FOOD INDUSTRY PROFESSIONALS

TURBULENT MESS

FOOD CONNECTS

OUR CALLING

"90% of progress in business comes from exploiting the mess.

Yet 90% of the effort is devoted to pretending it away."

– RORY SUTHERLAND

Who we are

We are a collective of food industry professionals with experience across the value chain spanning multiple markets, categories and consumer segments.

We also provide access to a broad network of change-makers and subject matter experts within the food industry.

We deliver results because we’re hardwired to believe that nothing is impossible, that communicating the truth is our duty, and kindness is the highest form of wisdom.

HOW WE WORK

Each of us comes from the industry with hands-on experience. This enables us to assimilate quickly and seamlessly integrate with your team, hitting the ground running.

We provide added reach, agility, and flexibility across your value chain to improve your response-ability to growth and change.

COPLANTATION VALUES

Meaningful change comes from meaningful values. These innate truths enable our team to make better decisions, that deliver better outcomes for those we serve.

GRIT

Achieving meaningful outcomes demands perseverance and a passion for long-term, purpose-driven goals.

Perseverance is a commitment to always follow through—to achieve excellence, despite the fear of failure.

This is about remaining optimistic and trusting in creativity and adaptability to give resilience in the face of adversity.

“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

— MUHAMMAD ALI

CARE

As a collective of independent outliers that still believe in changing the world, we care. We care a lot. It’s kinda our thing. However, as a business, we translate this care into results that matter.

We understand how our work contributes to the change required of our clients. We value their investment and the opportunity cost of our services.

We go further because we care.

“Being both soft and strong is a combination very few have mastered.”

– YASMIN MOGAHED

CURiOSITY

In an overcrowded and hyper-competitive world, mediocrity is not an option—wonder and curiosity drive us to innovate, differentiate and disrupt systems that no longer serve our needs.

For us, curiosity enables us to uncover the tensions and opportunities within the multitude of interconnected and interdependent variables of systems.

“I have no special talent. I am passionately curious.”

— ALBERT EINSTEIN