
About
WE ARE FOOD INDUSTRY SPECIALISTS
FOOD CONNECTS
Food connects everything. It links health to bodies. Traditions to identity. Economies to environments. Today's choices to tomorrow's possibilities. Food creates networks. Reveals systems. Reminds us daily that everything affects everything else.
TURBULENT MESS
The landscape won't stop shifting. Consumer desires surge and retreat. Technology transforms overnight. Regulations multiply. Climate destabilizes. Today's solutions become tomorrow's problems. Efficiency battles resilience. Scale fights sustainability. Convenience undermines health. Not a puzzle to solve—a tension to navigate.
OUR CALLING
Complex systems resist simple fixes. They transform through connection. We find patterns in chaos. Opportunities within constraints. Integration among trade-offs. We don't optimize parts. We harmonize wholes. Building food systems that thrive because of disruption, not despite it.
Who we are
People who've walked your path. Navigated the value chain from soil to shelf. Fought in trenches across markets and categories.
Our power lies in connections—both what we know and who we know. A network of pioneers who solve problems others don't yet see.
We're stubborn about possibility. Honest about reality. Strategic about kindness.
We find breakthrough thinking in the spaces between disciplines, where traditional expertise fails and new connections thrive.
Different problems require different thinking. That's where we live.
HOW WE WORK
We're not observers. We're practitioners.
Industry veterans who've been in your shoes. Made your decisions. Felt your pain points.
We don't study your business. We extend it.
Strategic clarity becomes operational excellence when put into action. We find advantage in the spaces between silos, weaving nine capabilities into one system competitors can't copy.
Your organisation shouldn't just adapt to the future—it should create it. We're partners who solve problems, not consultants who merely diagnose them.
COPLANTATION VALUES
Meaningful change comes from meaningful values. These innate truths enable our team to make better decisions, that deliver better outcomes for those we serve.
GRIT
Achieving meaningful outcomes demands perseverance and a passion for long-term, purpose-driven goals.
Perseverance is a commitment to always follow through—to achieve excellence, despite the fear of failure.
This is about remaining optimistic and trusting in creativity and adaptability to give resilience in the face of adversity.
“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”
— MUHAMMAD ALI
CARE
As a collective of independent outliers that still believe in changing the world, we care. We care a lot. It’s kinda our thing. However, as a business, we translate this care into results that matter.
We understand how our work contributes to the change required of our clients. We value their investment and the opportunity cost of our services.
We go further because we care.
“Being both soft and strong is a combination very few have mastered.”
– YASMIN MOGAHED
CURiOSITY
In an overcrowded and hyper-competitive world, mediocrity is not an option—wonder and curiosity drive us to innovate, differentiate and disrupt systems that no longer serve our needs.
For us, curiosity enables us to uncover the tensions and opportunities within the multitude of interconnected and interdependent variables of systems.
“I have no special talent. I am passionately curious.”
— ALBERT EINSTEIN



OUR TEAM
KUSAL PERERA
New Zealand
Principal
KAREN BISHOP
New Zealand
Principal
ANA BUGALETE
Europe
Principal
AHMED BASHA
Australia
Principal
LAURA FORLONG
New Zealand
Strategy
& Design
ASH STEPHENS
New Zealand
Innovation
& Design
AERON POLLARD
New Zealand
Design &
Community
ZIBA MEHTA
New Zealand
Brand
Strategy
SARAH LYIMO
East Africa
Agribusiness &
East Africa Specialist
SARAH PERERA
Indonesia
Education
& Design
KELLY BARRY
Ngai Tahu & Ngati Mutunga
Commercial &
Indigenous Economies
OLGA MACAGON
New Zealand
Copy &
Engagement
DEBORAH TIEN
USA
Systems, Strategy
& Innovation
ANDREW HODGSON
New Zealand
Presentation &
Engagement
MELODY CHONG
United States & Singapore
Health and Wellness
& PR Specialist
MISCHA PANDELIDIS
New Zealand
Strategy &
Finance
SONIA SHAH
New Zealand
Systems Thinker