About

WE ARE FOOD INDUSTRY SPECIALISTS

FOOD CONNECTS 

Food connects everything. It links health to bodies. Traditions to identity. Economies to environments. Today's choices to tomorrow's possibilities. Food creates networks. Reveals systems. Reminds us daily that everything affects everything else.

TURBULENT MESS

The landscape won't stop shifting. Consumer desires surge and retreat. Technology transforms overnight. Regulations multiply. Climate destabilizes. Today's solutions become tomorrow's problems. Efficiency battles resilience. Scale fights sustainability. Convenience undermines health. Not a puzzle to solve—a tension to navigate.

OUR CALLING 

Complex systems resist simple fixes. They transform through connection. We find patterns in chaos. Opportunities within constraints. Integration among trade-offs. We don't optimize parts. We harmonize wholes. Building food systems that thrive because of disruption, not despite it.

Who we are

People who've walked your path. Navigated the value chain from soil to shelf. Fought in trenches across markets and categories.

Our power lies in connections—both what we know and who we know. A network of pioneers who solve problems others don't yet see.

We're stubborn about possibility. Honest about reality. Strategic about kindness.

We find breakthrough thinking in the spaces between disciplines, where traditional expertise fails and new connections thrive.

Different problems require different thinking. That's where we live.

HOW WE WORK 

We're not observers. We're practitioners.

Industry veterans who've been in your shoes. Made your decisions. Felt your pain points.

We don't study your business. We extend it. 

Strategic clarity becomes operational excellence when put into action. We find advantage in the spaces between silos, weaving nine capabilities into one system competitors can't copy. 

Your organisation shouldn't just adapt to the future—it should create it. We're partners who solve problems, not consultants who merely diagnose them.

COPLANTATION VALUES

Meaningful change comes from meaningful values. These innate truths enable our team to make better decisions, that deliver better outcomes for those we serve.

GRIT

Achieving meaningful outcomes demands perseverance and a passion for long-term, purpose-driven goals.

Perseverance is a commitment to always follow through—to achieve excellence, despite the fear of failure.

This is about remaining optimistic and trusting in creativity and adaptability to give resilience in the face of adversity.

“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

— MUHAMMAD ALI

CARE

As a collective of independent outliers that still believe in changing the world, we care. We care a lot. It’s kinda our thing. However, as a business, we translate this care into results that matter.

We understand how our work contributes to the change required of our clients. We value their investment and the opportunity cost of our services.

We go further because we care.

“Being both soft and strong is a combination very few have mastered.”

– YASMIN MOGAHED

CURiOSITY

In an overcrowded and hyper-competitive world, mediocrity is not an option—wonder and curiosity drive us to innovate, differentiate and disrupt systems that no longer serve our needs.

For us, curiosity enables us to uncover the tensions and opportunities within the multitude of interconnected and interdependent variables of systems.

“I have no special talent. I am passionately curious.”

— ALBERT EINSTEIN

OUR TEAM

KUSAL PERERA 
New Zealand

Principal


KAREN BISHOP
New Zealand

Principal


ANA BUGALETE
Europe

Principal


AHMED BASHA
Australia

Principal


LAURA FORLONG
New Zealand

Strategy
& Design


ASH STEPHENS
New Zealand

Innovation
& Design


AERON POLLARD
New Zealand

Design &
Community


ZIBA MEHTA
New Zealand

Brand
Strategy


SARAH LYIMO
East Africa

Agribusiness &
East Africa Specialist


SARAH PERERA
Indonesia

Education
& Design


KELLY BARRY
Ngai Tahu & Ngati Mutunga 

Commercial &
Indigenous Economies


OLGA MACAGON
New Zealand

Copy &
Engagement


DEBORAH TIEN
USA

Systems, Strategy
& Innovation


ANDREW HODGSON
New Zealand

Presentation &
Engagement


MELODY CHONG
United States & Singapore

Health and Wellness
& PR Specialist


MISCHA PANDELIDIS
New Zealand

Strategy &
Finance


SONIA SHAH
New Zealand

Systems Thinker