WE TRANSFORM COMPLEXITY INTO COMPETITIVE ADVANTAGE

We collaborate with food industry professionals to leverage differentiation as a strategy to outperform and outlast. 

We achieve differentiation by leaning into the complexity and uncertainty inherent in complex food systems. 

The result: A highly customer-centric, responsive, and resilient value chain that creates sustainable competitive advantages, delivering superior customer value and enhanced profitability.

WE ALIGN AND INTEGRATE

Growth is intrinsic to all living things, from the cellular level through to organisations and communities. 

However, growth, like change, can take any direction—positive or negative, wanted or unwanted, planned or unplanned, whether linear, erratic, or exponential. 

Our ability to manage growth and change depends on the responsiveness, resilience, and adaptability of our value chains—the connective paths within our organisations and across our food systems. 

We integrate nine organisational disciplines to build sustainable competitive advantages across your value chain.

  1. SALES & MARKETING
    The process of solving customer problems, shaping perceptions, and creating value.
  2. SERVICE
    How the overall user experience elevates the reason to believe, buy and command premiums.
  3. INNOVATION
    The ability to create value and the response-ability to opportunities, vulnerabilities and pressures.
  4. PRODUCT SUSTAINABILITY
    Our ability to meet the needs of the present generation without compromising the ability of future generations to meet their own needs.
  5. BRAND
    “Having a great brand means you get to play the game of capitalism on easy mode.”

    – MATT JOHNSON

  1. STRATEGY
    “An integrated set of choices that compels a desired customer action.”

    – ROGER MARTIN

  2. CULTURE
    How we define value, make sense of the world, collaborate and make decisions.
  3. OPERATIONS
    How we deliver on our brand promise, fulfil customer commitments, and meet shareholder expectations.
  4. PRODUCT DEVELOPMENT
    The iterative process of fulfilling both the explicit and implicit needs of customers, while aligning with commercial objectives.
    5.  

SERVICES

WE PROVIDE FIVE INTEGRATED SERVICES TO ACHIEVE TWO OUTCOMES

  1. To build sustained competitive advantages

  2. To deliver superior customer value

We provide insights and guidance to help you refine where to play and how to win, ensuring your core capabilities and culture are aligned to deliver on your strategy.

"A revolution starts with a clear vision of a world different than the one we live in today."

— SIMON SINEK

A strong brand helps you compete on ‘easy mode’. We equip you with the tools and expertise to strengthen and implement your brand effectively.

"Having a great brand means you get to play the game of capitalism on easy mode." 

– MATT JOHNSON

We guide you in unlocking value across your value chain, building competitive advantages, and differentiating your products and services.

“Do the best you can until you know better. Then when you know better, do better”. 

– MAYA ANGELOU

With deep market insights and extensive relationships, we enhance your sales reach and provide guidance on integrating service to drive long-term value.

"In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”

 – SETH GODIN

We transform operations into a value centre, improving efficiency through our systems-thinking approach and high-performance philosophy, fostering cross-functional collaboration and eliminating silos.

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”

 – WILLIAM POLLARD

We’ve developed five actionable nine-day programs that unlock complexity to fuel immediate results.

  • Define the tangible and intangible value of your brands, products, and services from the perspective of your customers and competitors. 

    Outcome: Improve your value proposition and unique selling points, providing more compelling reasons for customers to believe, buy, and stay.

  • Map your value chain to understand your areas of control, influence and concern within your broader food system. 

    Outcome: Unlock opportunities to create value, reduce waste, and sharpen your competitive edge.

  • Refine, simplify, and communicate your strategy for improved alignment and effectiveness across all business functions. 

    Outcome: A clear, focused strategy will align your team, streamline decisions, and strengthen your brand, making it easier to stand out and thrive.

  • Translate customer empathy into brand equity by prioritising reciprocity within customer segmentation. 

    Outcome: Build deeper trust, drive loyalty, and create more meaningful connections that naturally lead to increased sales and long-term brand growth.

  • Maximise your brand’s impact and reach across ten key touchpoints, from first impressions to contract negotiations and problem-solving. 

    Outcome: Simplify customer decisions, build trust, and boost sales naturally.