Our Services
Value Addition
The courage to differentiate & the discipline to deliver consistently
Our Services
Value Addition
When everyone optimises the same way, price becomes the only story.
Is that your story?
Our Services
Value Addition
Are you different in ways that add value, or just different?
WE TRANSFORM COMPLEXITY INTO COMPETITIVE ADVANTAGE
We collaborate with food industry leaders to turn differentiation into lasting advantage by leaning into complexity.
The result? Value chains that respond faster, adapt better, and last longer. Delivering the kind of value customers notice and competitors can't easily copy. Creating the profitability that comes from being meaningfully different.
WE ALIGN AND INTEGRATE
Growth is intrinsic to all living things, from the cellular level through to organisations and communities.
However, growth, like change, can take any direction—positive or negative, wanted or unwanted, planned or unplanned, whether linear, erratic, or exponential.
Our ability to manage growth and change depends on the responsiveness, resilience, and adaptability of our value chains—the connective paths within our organisations and across our food systems.
We integrate nine organisational disciplines to build sustainable competitive advantages across your value chain.
- STRATEGY
“An integrated set of choices that compels a desired customer action.”(ROGER MARTIN)
- CULTURE
How we define value, make sense of the world, collaborate and make decisions. - OPERATIONS
How we deliver on our brand promise, fulfil customer commitments, and meet shareholder expectations. - PRODUCT DEVELOPMENT
The iterative process of fulfilling both the explicit and implicit needs of customers, while aligning with commercial objectives.
- SALES & MARKETING
The process of solving customer problems, shaping perceptions, and creating value. - SERVICE
How the overall user experience elevates the reason to believe, buy and command premiums. - INNOVATION
The ability to create value and the response-ability to opportunities, vulnerabilities and pressures. - PRODUCT SUSTAINABILITY
Our ability to meet the needs of the present generation without compromising the ability of future generations to meet their own needs. - BRAND
Having a great brand means you get to play the game of capitalism on easy mode.”(MATT JOHNSON)
WE ALIGN AND INTEGRATE
Growth is intrinsic to all living things, from the cellular level through to organisations and communities.
However, growth, like change, can take any direction—positive or negative, wanted or unwanted, planned or unplanned, whether linear, erratic, or exponential.
Our ability to manage growth and change depends on the responsiveness, resilience, and adaptability of our value chains—the connective paths within our organisations and across our food systems.
We integrate nine organisational disciplines to build sustainable competitive advantages across your value chain.
- STRATEGY
“An integrated set of choices that compels a desired customer action.”(ROGER MARTIN)
- CULTURE
How we define value, make sense of the world, collaborate and make decisions. - OPERATIONS
How we deliver on our brand promise, fulfil customer commitments, and meet shareholder expectations. - PRODUCT DEVELOPMENT
The iterative process of fulfilling both the explicit and implicit needs of customers, while aligning with commercial objectives. - SALES & MARKETING
The process of solving customer problems, shaping perceptions, and creating value. - SERVICE
How the overall user experience elevates the reason to believe, buy and command premiums. - INNOVATION
The ability to create value and the response-ability to opportunities, vulnerabilities and pressures. - PRODUCT SUSTAINABILITY
Our ability to meet the needs of the present generation without compromising the ability of future generations to meet their own needs. - BRAND
Having a great brand means you get to play the game of capitalism on easy mode.”(MATT JOHNSON)
WE PROVIDE 5 INTEGRATED SERVICES TO ACHIEVE TWO OUTCOMES
1. To build sustained competitive advantages
2. To deliver superior customer value
We provide insights and guidance to help you refine where to play and how to win, ensuring your core capabilities and culture are aligned to deliver on your strategy.
A revolution starts with a clear vision of a world different than the one we live in today."
– Simon Sinek
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A strong brand helps you compete on ‘easy mode’. We equip you with the tools and expertise to strengthen and implement your brand effectively.
Having a great brand means you get to play the game of capitalism on easy mode."
– MATT JOHNSON
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We guide you in unlocking value across your value chain, building competitive advantages, and differentiating your products and services.
Do the best you can until you know better. Then when you know better, do better”.
– MAYA ANGELOU
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With deep market insights and extensive relationships, we enhance your sales reach and provide guidance on integrating service to drive long-term value.
In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
– SETH GODIN
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We transform operations into a value centre, improving efficiency through our systems-thinking approach and high-performance philosophy, fostering cross-functional collaboration and eliminating silos.
Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”
– WILLIAM POLLARD